Your Target Market: How to Have Better Clients, More Success, and Way More Fun

Have you ever wondered “Just what is a target market? And how on earth do I figure out mine?” Perhaps you're wondering exactly what a target market can do for your business? This Session will introduce you to target markets.

You'll learn:

  • What a target market is
  • How developing a target market can help you find clients and make more money
  • Tools to define a target market for your own business
  • Tools to research your own geographical area to help you define your target market more accurately

  • Still not sure you need a target market? Here are five benefits to having a target market. Come to the Session to learn how to create your own!

  • You’ll be working with people who value what you offer
  • You’ll have more effective marketing spending—and may not have to spend any $ at all!
  • You'll focus your messaging on your ideal customer's needs, not the needs of every dog owner
  • You'll make better use of your time—you can spend more time with your best
    customers and less time dealing with low-value prospects
  • You’ll be easier to refer to!

  • Once you get into your target market and educate potential clients on the value of working with you, referrals will be easier to earn.

    This Session is targeted to small-business owners who haven't thought too much about a target market, but know that it's important, and who want to learn more.

    Laurie Luck

    Laurie Luck has been involved in the dog world for more than 25 years. Her formal education includes a master of arts degree in psychology, but she credits dogs for teaching her the most important concepts of behavior and training.

    An entrepreneur (Smart Dog University) and social media enthusiast, Laurie delights in sharing her knowledge and experience with dog owners across the country. She is committed to helping improve the lives of dogs through education of the humans at the end of the leash. Laurie's YouTube channel offers free dog-training videos, and her blog details training experiences and ideas that every dog owner will find helpful. New(ish) to running, she has found a way to share that passion with her dogs. Laurie wrote several articles on her blog detailing her progress—and the progress of her canine running partner. The girl who hated running has run a half-marathon!

    A member of the ClickerExpo faculty, Laurie has been a Karen Pryor Academy faculty member of since 2008. She leads the Dog Trainer Professional (DTP) program at various locations in the United States. Laurie has spoken at regional and national conferences about both dog behavior and social media.

    Laurie has been a volunteer puppy-raiser for a service-dog organization since 2001. She has had a hand in raising and training more than 20 service dogs and enjoys being involved in the education of dogs that go on to do so much good for their human partners. Laurie combines her passion for puppies with her passion for craft beer by visiting local breweries with whatever service dog she's raising.