Websites that Work: Keys to a Successful Trainer Website

A good website doesn’t just exist—it works for you. Your website is your ultimate marketing and sales tool, and it’s a shame to have it firing on anything but full cylinders. Your website should answer client questions and make sales, so you don’t have to. Imagine phone and email inquiries from clients ready to hire you, instead of working to convince potential clients, who are full of questions, that you’re the right choice. Veronica and Gina will share examples of website “do's and don’ts,” best and worst practices, and before-and-after case studies to show you what makes a website really work. The examples will provide inspiration and an action plan for building or improving your own most important marketing tool.

Please note: This Session was recorded in 2017; content presented in 2018 may vary slightly.  

Veronica Boutelle | Gina Phairas

Veronica is the founder of dog*tec. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals. She also writes the business column for the Association of Professional Dog Trainers’ Chronicle of the Dog. Veronica is a sought-after speaker at conferences and dog-training schools across the country and internationally. She is the former Director of Behavior & Training at the San Francisco SPCA.


Gina Phairas, a central force behind dog*tec, the dog pro industry’s leading business consultancy, and a former instructor at the San Francisco SPCA Academy for Dog Trainers, Gina now develops products that help trainers succeed and works one-on-one with dog pros to help them build their dream businesses. She is a dynamic speaker who teaches business workshops across the country. Gina previously ran a successful dog training business of her own and consulted nationally for shelters and rescue groups.