Reaching the Veterinary Mind: Create Winning Partnerships with Vets

Every veterinary hospital should have a qualified, associated trainer. How do you become that trainer? This Session will help you to reach inside the veterinary profession and become a valuable asset. Attendees will learn about the most efficient and productive methods of approaching veterinary professionals, the skills and services veterinary professionals want and need, and how to create a veterinary-directed marketing plan and proposal. While you may feel intimidated initiating contact, veterinary hospitals are a tremendous resource for gaining new clients. A relationship of mutual respect and appreciation between trainers and veterinary professionals will open new avenues and services to trainers. This Session will include audience participation and presentation of information obtained from veterinary professionals at the American Veterinary Medical Association, American Veterinary Society of Animal Behavior, and American College of Veterinary Behaviorists’ 2009 annual meeting.

Julie Shaw