Post, Tweet, Pin...OMG: A Roadmap for Social Media Success

Social media is not a fad -- it's here to stay! Have you been watching social media from the sidelines? Maybe you created a bunch of accounts on Facebook, Twitter, and YouTube, but now don't know what to do with them, or how to use them to grow your business online?

This Session will provide an easy-to-follow roadmap for social media. You'll learn at least six reasons why your business should participate in social media. You'll learn the “dos and don'ts” of effective social media campaigns and you’ll plot your own social media roadmap for your dog training business.

Laurie Luck

Laurie Luck has been involved in the dog world for more than 25 years. Her formal education includes a master of arts degree in psychology, but she credits dogs for teaching her the most important concepts of behavior and training.

An entrepreneur (Smart Dog University) and social media enthusiast, Laurie delights in sharing her knowledge and experience with dog owners across the country. She is committed to helping improve the lives of dogs through education of the humans at the end of the leash. Laurie's YouTube channel offers free dog-training videos, and her blog details training experiences and ideas that every dog owner will find helpful. New(ish) to running, she has found a way to share that passion with her dogs. Laurie wrote several articles on her blog detailing her progress—and the progress of her canine running partner. The girl who hated running has run a half-marathon!

A member of the ClickerExpo faculty, Laurie has been a Karen Pryor Academy faculty member of since 2008. She leads the Dog Trainer Professional (DTP) program at various locations in the United States. Laurie has spoken at regional and national conferences about both dog behavior and social media.

Laurie has been a volunteer puppy-raiser for a service-dog organization since 2001. She has had a hand in raising and training more than 20 service dogs and enjoys being involved in the education of dogs that go on to do so much good for their human partners. Laurie combines her passion for puppies with her passion for craft beer by visiting local breweries with whatever service dog she's raising.