Media Savvy: Top 7 Things to Know about TV, Radio, and Print Media

There are wonderful benefits that media collaboration can bring to the positive reinforcement animal care and training community. With social media so prevalent, the media world is a powerful ally and partner. But, like any relationship, professionalism and the manner in which we convey important information are critical to success. Not only do trainers represent themselves as individuals, but they also represent the entire animal care and training community.

Television, radio, and print media have many dynamic and exciting variables. One thing for sure: expect the unexpected! If you are prepared, and apply the seven top tips shared in this Session, you tip the scales of success in your favor. Better yet, you will make new friends in the media community, people who are as enthusiastic and passionate about animals as you are.

In this Session, you will learn:

  • How to make contact with various media professionals.
  • Logistics of navigating live, in-studio appearances, radio, and print interviews.
  • How to work closely with producers to plan for and convey concise, easy-to-follow key points with the help of a booking sheet and pre-appearance key point outlines.
  • How to identify relevant animal events that can be featured topics.
  • How to prepare live animals for various appearances.
  • How to use your own social media outlets to share information.

Laura’s work with media around dogs includes work with: NBC5 Weekend News, WGN Midday News, WCIU-You and Me This Morning News, The Chicago Tribune, The Bark Magazine, Steve Dale’s Pet World/WGN Radio, Karen Pryor Clicker Training, Clean Run Magazine, The American Veterinary Society of Animal Behavior (AVSAB). She also had media experiences  working in the exotic animal training community.

Laura Monaco Torelli

Laura Monaco Torelli is the founder of Animal Behavior Training Concepts in Chicago, Illinois. She began her career in 1991 at Chicago’s Shedd Aquarium, where she trained beluga whales, dolphins, sea otters, seals, river otters, and penguins. After nearly a decade at the Shedd, she moved on to the San Diego Zoo and then Brookfield Zoo as a lead supervisory trainer. During her time in the zoo community, Laura worked with a wide variety of terrestrial animals, including primates, large cats, birds of prey, horses, parrots, tree kangaroos, giraffes, red pandas, and dogs.

Laura serves as a member of the Karen Pryor Academy for Animal Training & Behavior (KPA) Faculty, and as a Teaching Assistant for Dr. Susan G. Friedman’s Living & Learning with Animals online course. She offers private training at West Loop Veterinary Care, located in downtown Chicago. Laura has presented at numerous professional conferences and taught seminars across the United States, Italy, Sweden, UK, Singapore, Japan, and the Caribbean. She was an invited speaker for the American Veterinary Medical Association Convention, Midwest Veterinary Conference, and Penn Vet Working Dog Conference. She has appeared on various broadcast media, including WGN and NBC 5 news, WGN Radio, and WCIU’s You & Me This Morning. She also contributed her training videos for the Fear Free Professional Trainer Certification program, and the Karen Pryor Academy Better Vet Visits online course.