Marketing 101 for Dog Trainers

To train dogs for a living you have to have clients. To get clients, you'll need a marketing plan. And if the thought of marketing sends you running for cover or finds you snoring, this Session is just the trick.

Gina and Veronica will share innovative marketing approaches designed specifically for dog trainers. Learn creative projects to get vets referring to you without having to sell yourself to them, fun projects to increase your local exposure without spending a fortune, and easy ways to increase business by staying in touch with current and past clients. The best part? You’ll be educating your community about positive reinforcement and clicker training all along the way.

Veronica Boutelle | Gina Phairas

Veronica is the founder of dog*tec. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals. She also writes the business column for the Association of Professional Dog Trainers’ Chronicle of the Dog. Veronica is a sought-after speaker at conferences and dog-training schools across the country and internationally. She is the former Director of Behavior & Training at the San Francisco SPCA.


Gina Phairas, a central force behind dog*tec, the dog pro industry’s leading business consultancy, and a former instructor at the San Francisco SPCA Academy for Dog Trainers, Gina now develops products that help trainers succeed and works one-on-one with dog pros to help them build their dream businesses. She is a dynamic speaker who teaches business workshops across the country. Gina previously ran a successful dog training business of her own and consulted nationally for shelters and rescue groups.