Looking Good!: Maintaining a Professional Image

Dog trainers are becoming more influential than ever. To some clients, our advice is considered as important as advice from a family physician or a tax attorney. As our profession grows, so must our standards. Today’s trainers should consider not only what services we offer, but the professional image we present to clients—from the way we give instructions, to our reliability, to the way we dress.

In this Session, you’ll learn specific, easy-to-execute ideas to create an image that is appropriate for our work and our profession. These ideas facilitate a fun and safe learning environment for your clients, and are also great for building your dog training business.

Joey Iverson