Video on Demand by Karen Pryor Clicker Training |

It’s All in the Packaging

Any good marketer will tell you that the box is as critical to a sale as what comes in it. You’re an R+ clicker trainer dedicated to using your skill and expertise to help dogs. But is your packaging helping you make the sale? In this fun session Gina Phairas of dogbiz shows you ways to package and market your dog training services to better serve your clients and their dogs.

Gina Phairas

A central force behind dogbiz, the dog pro industry’s leading business support company, and a former instructor at the San Francisco SPCA Academy for Dog Trainers, Gina Phairas oversees the dogbiz University program, developing business courses to help R+ trainers succeed in their dream businesses. She is a dynamic speaker, teaching business workshops across the country and for Karen Pryor Academy. Gina previously ran a successful dog training business of her own and consulted nationally for shelters and rescue groups.