Ideas that Should Die: Outdated, Outmoded, and Misunderstood Behavior Science
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The inertia that results from so-called conventional wisdom about how behavior works is a big obstacle to the widespread adoption of positive, reinforcement-based training. Discussions quickly devolve into rancorous debates based on little more than personal opinions and political affiliations. One example of a conflict instigator is the intrinsic vs. extrinsic reinforcement debate. Due to many myths and misunderstandings, learners fail to benefit from the wellspring of information that comes from decades of applying the technology of behavior change known as applied behavior analysis (ABA). At the center of this problem is the deeply rooted belief that behavior exists inside individuals, independent of the conditions in which they behave. In this presentation, common myths and misunderstandings will be discussed so that participants are better able to address them.
Please note: This Session was recorded in 2017; content presented in 2018 may vary slightly.