Hunger Games: Sustainable Weight Loss Using Tools You Already Know

Preamble: This Session is one of several new Sessions at ClickerExpo 2018 focused on the application of behavior-change principles to human and societal challenges.

Aaron has gained a bit of weight since college—just over 1.5 pounds per year on average. But it has been 30 years (!) and that translated to 55 pounds! For the previous decade, Aaron tried to lose weight, unsuccessfully. He’s not alone. Sustainable weight loss is a long-term goal many people have, but few succeed in achieving.

In aggregate, published statistics about successful sustainable weight losses (which aren’t particularly reliable) still deliver a consistent message. Somewhere between 70% and 95% of people who try to lose weight and maintain it are not successful. But, success is still possible. Success requires changes in a few key behaviors, but most people fail to get over that behavior hurdle. When the old behaviors come back, so does the weight.

Aaron is one of the successes. In October 2015, he set out to lose 15% of his body weight. By October 2016, he had hit his goal—a loss of more than 30 pounds, which he has kept off and is confident that he will in the future. How was Aaron successful? He Integrated the science of weight loss with the science of behavior change.

In this Session, Aaron shares this integrated perspective, why it's critical, and, most importantly, how it can be applied to tackle the really big problems that trip up most efforts to lose and keep off weight.

 We think you’ll be hungry to get started. And then hungry for more. And, that's okay!

Note: This Session is not recommended for people whose weight gain was sudden and potentially triggered by trauma, or for people with eating disorders.

Aaron Clayton

Aaron Clayton is the CEO of Karen Pryor Clicker Training (KPCT). He joined the company in 2001 and with Karen Pryor, and now with Ken Ramirez, has piloted the company’s growth for over a decade and a half. He is a management executive with approximately 25 years of experience growing service-based businesses. Of all his experiences, Aaron’s involvement with teaching and learning as the president of KPCT has been the most fun and reinforcing (pun intended!).

Prior to joining KPCT, Aaron helped found and fund a human resources company and was a partner at a business strategy consultancy focused on improving the market position and performance of Fortune 500 companies. He is a board member of TAGteach, LLC. Aaron holds a bachelor’s degree from Brown University and an M.B.A from the Tuck School of Business at Dartmouth College.