Designing Your Dog Business

Are you a new trainer trying to decide what type of business to start? Or, are you a seasoned pro wondering if it’s time to open a facility or add a new service? In this Session, Veronica of dog*tec draws from her 15 years of experience helping dog trainers start and grow their businesses. She will discuss the pros, cons, and hidden challenges of various services and business models. She will also cover service options, from private training and classes to daycare and dog walking, and considerations like staffing, potential revenue, costs, and when a facility is the right choice. Stepping through a number of case studies, you’ll come away with a helpful framework for designing the business that’s just right for you.

Veronica Boutelle

Veronica is the founder of dog*tec. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals. She also writes the business column for the Association of Professional Dog Trainers’ Chronicle of the Dog. Veronica is a sought-after speaker at conferences and dog-training schools across the country and internationally. She is the former Director of Behavior & Training at the San Francisco SPCA.