Camera-Ready: TV, Radio & the Trainer

There is nothing like the wonderful benefits that media collaboration can bring to the positive reinforcement animal-care and training community. With social media so prevalent, the media world can be a powerful ally and partner. But, like any relationship, our professionalism and the manner in which we convey important information is critical to our success. We represent ourselves as an individual, and as a representative for the animal-care community.

Television and radio have many dynamic and exciting variables. One thing is for sure, though: expect the unexpected! If you are prepared, and apply the top tips shared in this Session, you will tip the scales of success in your favor. Better yet, you will make new friends in the media community who are as enthusiastic and passionate about animals as you are.

In this Session you will learn: 

  • How to make contact with various media professionals
  • The logistics of navigating live or recorded in-studio appearances and radio interviews
  • How to identify relevant animal events that can be featured topics
  • How to work closely with producers to plan for and convey concise, easy-to-follow, key points with the help of a booking sheet, call sheet, and pre-appearance guidelines
  • How to prepare live animals and handlers
  • How to maximize your message in a short amount of time
  • How to use social media outlets to share your media appearances

Join Laura to learn more about her own exciting media experiences throughout her animal training career. Hear more about her collaborative opportunities with media professionals for NBC5 Weekend News, WGN Midday News, WCIU-You & Me This Morning News, The Chicago Tribune, The Bark Magazine, Steve Dale’s Pet World/WGN Radio, Karen Pryor Clicker Training, Clean Run Magazine, The American Veterinary Society of Animal Behavior (AVSAB), dog*tec’s Monthly Minute e-newsletter. You will also hear about her media-training experiences working in the exotic-animal training community.

Laura Monaco Torelli

Laura Monaco Torelli is the founder of Animal Behavior Training Concepts in Chicago, Illinois. She began her career in 1991 at Chicago’s Shedd Aquarium, where she trained beluga whales, dolphins, sea otters, seals, river otters, and penguins. After nearly a decade at the Shedd, she moved on to the San Diego Zoo and then Brookfield Zoo as a lead supervisory trainer. During her time in the zoo community, Laura worked with a wide variety of terrestrial animals, including primates, large cats, birds of prey, horses, parrots, tree kangaroos, giraffes, red pandas, and dogs.

Laura serves as a faculty member of Karen Pryor Academy (KPA), and as a Teaching Assistant for Dr. Susan G. Friedman’s Living & Learning with Animals online course. She and her team at Animal Behavior Training Concepts offer private in-home training as well as group classes at Medical District Veterinary Clinic, an extension of the University of Illinois College of Veterinary Medicine. Laura has presented at many professional conferences, including those held by the American Pre-Veterinary Medical Association, the Animal Behavior Management Alliance, the International Marine Animal Trainers’ Association, the Society for Veterinary Behavior Technicians, the Association of Professional Dog Trainers, the Midwest Veterinary Conference, TAGteach International, and the Interdisciplinary Forum for Applied Animal Behavior. She has appeared on various broadcast media, including WGN and NBC 5 news and WCIU’s You & Me This Morning. This is her sixth year speaking at ClickerExpo.