Scratch Your Niche: Get the Clients You Want

ClickerExpo 2017 - Laurie Luck - Clip -

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Are you tired of selling people on using the clicker for training? Do you wish you could hand-pick your clients? You need a niche. For small business owners, having a well-defined niche is more important than ever. No one can afford to work with everyone who has a dog. Many dog trainers say they target "anyone who has a dog." Some say they target dog owners interested in clicker training, owners in a specific city, or owners who work from home. Each one of those niches is too broad.

This Session will make a case for every clicker trainer to develop a niche—a specialty—that can set him or her apart from every other dog trainer in the town or service area. You'll learn the benefits of creating a niche (more money, more customers you love, just to name a few), and how to create your own niche with a step-by-step plan.

Total run time: 45 minutes

This session was recorded in 2016; content presented in 2017 may vary slightly.