Media Savvy: Top 7 Things to know about TV, Radio and Print Media

ClickerExpo 2016 - Laura Monaco Torelli - Clip -

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There are wonderful benefits that media collaboration can bring to the positive reinforcement animal care and training community. With social media so prevalent, the media world is a powerful ally and partner. But, like any relationship, professionalism and the manner in which we convey important information are critical to success. Not only do trainers represent themselves as individuals, but they also represent the entire animal care and training community.

Television, radio, and print media have many dynamic and exciting variables. One thing for sure: expect the unexpected! If you are prepared, and apply the seven top tips shared in this learning Session, you tip the scales of success in your favor. Better yet, you will make new friends in the media community, people who are as enthusiastic and passionate about animals as you are.

In this Session, you will learn:

  • How to make contact with various media professionals.
  • Logistics of navigating live, in-studio appearances, radio, and print interviews.
  • How to work closely with producers to plan for and convey concise, easy-to-follow key points with the help of a booking sheet and pre-appearance key point outlines.
  • How to identify relevant animal events that can be featured topics.
  • How to prepare live animals for various appearances.
  • How to use your own social media outlets to share information
  • .
    Laura’s work with media around dogs includes work with: NBC5 Weekend News, WGN Midday News, WCIU-You and Me This Morning News, The Chicago Tribune, The Bark Magazine, Steve Dale’s Pet World/WGN Radio, Karen Pryor Clicker Training, Clean Run Magazine, The American Veterinary Society of Animal Behavior (AVSAB). She also had media experiences while working in the exotic animal training community.